Introduction
Not every business needs a complex CMS or a dozen custom integrations. The right package is the one that supports your current goals, aligns with your budget, and leaves room to grow—without paying for features you won’t use.
1) Start with outcomes, not features
Define what “success” looks like: more calls, booked estimates, form submissions, or online sales. Your outcomes determine the must-have features (e.g., clear CTAs, fast contact flow, analytics, e-commerce) and what can wait.
2) Match common packages to real needs
Launch Lite
Great for new businesses validating the offer. Single-page site, clear CTA, analytics.
- Fast to launch
- Lowest cost
- Easy to maintain
Business Site
Best for service companies needing 4–6 pages (Home, Services, About, Portfolio, Contact).
- Strong SEO structure
- Component-based layout
- Lead capture ready
3) Prioritize performance & SEO basics
Fast load times, semantic HTML, accessible components, and thoughtful metadata beat flashy scripts. Add a lightweight blog (like this hard-coded one) when you’re ready to publish quality content consistently.
4) Choose integrations you’ll actually use
Use only what supports your objectives: payment links (Stripe/PayPal), scheduling (Calendly), analytics, email capture. Keep it simple and reliable.
5) Plan a sensible upgrade path
Start lean, then expand: add landing pages, case studies, or a feature library when you see traction. Your codebase should make upgrades easy—no rebuilds required.
A quick decision checklist
- Clear primary goal and CTA
- Essential pages only (no filler)
- Mobile-first, accessible components
- Image alt text written for humans (and SEO)
- Analytics installed and checked
- Page speed tested before launch
